This is an interview of me, featured in the most authoritative financial post in Hong Kong - Hong Kong Economics Journal, on July 22, 2008.For those who can't read Chinese, below is the highlight.
That Creativity of Ads are for Marketing results, but never purely for the sake of winning awards.
Because the industry worldwide has got extremely sick that most practitioners make "Scam Ads" (fake ads) to win awards for their own sake and do shit and brainless stuff for real clients.
A phenomenon I coin as AD - Adverse Dichotomy.
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